SEO
How to judge a backlink opportunity in five minutes
Domain metrics are the least useful signal available. Here is what to look at instead when someone offers you a…
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Practical writing on search, authority, content, engineering and conversion — from the work rather than the textbook.
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The contact form is usually the cheapest conversion win
Before redesigning a landing page, look at what happens on the form that page sends people to.
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Web development
What to check before you approve a website redesign
Redesigns lose rankings for predictable reasons. Here is the short list worth confirming before anyone signs off.
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