A marketing site rebuild for a B2B software companyDemo
A custom WordPress build replacing a page-builder site that had become slow to load and impossible to edit.
- Client
- Fieldnote
- Industry
- SaaS
- Country
- United States
- Services
- Web development, Conversion rate optimization
The challenge
Every page had been assembled by hand in a visual builder. Layouts drifted, mobile broke regularly, and publishing a new page needed developer time the team did not have.
The strategy
Move the design into the theme and the content into structured fields, so marketing can publish without touching layout, and rebuild the templates around Core Web Vitals from the start.
The execution
A content model covering pages, solutions, customer stories and the resource library; a custom theme with reusable sections; a redirect map preserving existing rankings; and a documented handover with a short training session for the marketing team.
What changed
- Marketing publishes new pages without developer involvement
- Layouts stay consistent because the theme owns the design
- Mobile experience designed rather than inherited from desktop
- Core Web Vitals treated as a build requirement, tested before launch
We can finally ship a landing page on the day we need it instead of the week after.
More work
Rebuilding organic visibility for a specialist retailerDemo
A category-led SEO and content programme for an online retailer whose rankings collapsed after a platform migration.
View case study
An authority programme for a financial comparison siteDemo
Twelve months of relevance-first outreach in a sector where editorial standards are unusually strict.
View case study