An authority programme for a financial comparison siteDemo
Twelve months of relevance-first outreach in a sector where editorial standards are unusually strict.
- Client
- Ledgerline
- Industry
- Financial services
- Country
- Canada
- Services
- Authority building, Content writing
The challenge
Strong, well-optimised comparison pages could not break past position eleven. The gap against competitors was almost entirely in referring domains from credible finance publications.
The strategy
Pursue fewer, better placements. Prioritise finance and small-business publications with real readership over general sites with high reported metrics.
The execution
A profile audit separating helpful links from liabilities, a prospect shortlist reviewed by the client each month, editorially credible drafts written to each publication's standards, and reporting on every live placement.
What changed
- A referring domain profile concentrated in the client's own sector
- Every placement editorially reviewed and approved before outreach
- Legacy low-quality links identified and addressed
- A repeatable outreach process the client now part-owns
The shortlist approach is what won us over. We knew exactly where our brand would appear before anything was written.
More work
Rebuilding organic visibility for a specialist retailerDemo
A category-led SEO and content programme for an online retailer whose rankings collapsed after a platform migration.
View case study
A marketing site rebuild for a B2B software companyDemo
A custom WordPress build replacing a page-builder site that had become slow to load and impossible to edit.
View case study